The Email Marketing Developer will be responsible for designing, coding and testing emails that nurture customer relationships throughout their journey with our brand Balsam Hill US.
This position reports to the CRM Marketing Manager and is based in our Boise office location. This role is expected to work in a hybrid model, which currently includes Monday, Tuesday, and Wednesday in-office.
What you’ll do:
Build/Code visually appealing and responsive HTML/CSS email templates to be compatible with Optimail
Develop and modify email templates and existing campaigns, including editable modules so templates can be reused
Test compatibility and proper rendering across different email clients and devices, and perform A/B testing to optimize campaign performance
Develop rule-based email templates that integrate personalized dynamic content elements, automate workflows and configure link tracking
Implement customer segmentation strategies and manage email streams and sequences that engage customers at different stages of their journey
Work with marketing teams, designers, and other stakeholders to execute email strategies
Apply best practices in email development, email compliance regulations especially CAN-SPAM, GDPR, and accessibility
Troubleshoot HTML, CSS or other performance issues
May be tasked in construction/executing email campaigns. This can include implementing conditional logic or leveraging 3rd party content for personalization, using Optimove and other similar programs
What you bring to the table:
Bachelor’s degree in related field; and/or 3+ years of relevant experience, preferably with an eCommerce brand
3+ years of experience with various email marketing and/or CDP platforms, like Optimove, Klaviyo, Salesforce Marketing Cloud.
Fluent in HTML and CSS
Demonstrate commitment to accuracy and thoroughness
Experience with A/B testing and email optimization
Experience with proofing tools such as Litmus or Email on Acid
Experience using, building, and maintaining both one-off marketing and lifecycle campaigns
Nice to have:
Knowledge of email subscriber list best practices for both GDPR and CAN-SPAM laws
Excellent verbal and written communication skills that bridge technical and non-technical audiences
Knowledge of SQL, AMPScript, JavaScript, JIRA or other project management tools
Notes: This is a temporary position, expected to last through January 2025
About Us: Balsam Brands is a global, omnichannel retailer with roots in holiday and home décor. We strive for excellence in everything we do and present a unique opportunity for those seeking to have a meaningful impact in a people-first company that values relationship building, authenticity, and doing the right thing. We have steadily growing teams in Boise, the Bay Area, Dublin, the Philippines, Canada, and Mexico.
The company's mission is to create joy together. We empower our team and partners to love what they do, provide products and experiences that inspire meaningful moments with family and friends, and give back to our families and communities in impactful ways. When you join Balsam Brands, you'll find a culture of caring people doing challenging work and building a welcoming workplace.
Check out our flagship brand, Balsam Hill:
Balsam Brands in Forbes:
Balsam Brands on LinkedIn:
Glassdoor:
At Balsam Brands, we strive to offer a competitive compensation and benefits package. For permanent, full-time team members, our current package includes:
The base pay rate for this position is $33-41 per hour.
At Balsam Brands, we strive to build a diverse, equitable, and inclusive team to fulfill our purpose to create joy together. Balsam Brands is proud to be an equal opportunity employer. We encourage people from all backgrounds, ages, abilities, and experiences to apply. We do not discriminate on the basis of race, ethnicity, religion, national origin, citizenship, marital or family status, disability, sexual orientation, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application and interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
#LI-Hybrid
[BD1] Only use benefits for FT (30hrs)
All your information will be kept confidential according to EEO guidelines.
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