Job Description
Opal Homes is a top-producing real estate team in the Sarasota area, known for innovation, integrity, and results. As our business continues to grow, we’re seeking a Listing/Marketing Coordinator to support our marketing and administrative operations behind the scenes.
This position is perfect for someone who is detail-oriented, tech-savvy, and organized, with a passion for real estate marketing and back-end support.
Responsibilities:
• MLS Management: Accurately enter, update, and manage property listings in the MLS with attention to detail
• Listing Coordination : Organize and manage all listing documentation, including property descriptions, disclosures, and supporting documents
• Marketing Content Creation : Develop engaging social media content for new listings, “just sold” posts, open houses, and client testimonials
• Email Campaigns : Design and distribute email marketing campaigns to promote listings, market updates, and newsletters
• Print & Digital Collateral : Create and maintain property-specific marketing materials such as flyers, brochures, and postcards
• Direct Mail Campaigns : Assist with preparing mailing lists and coordinating printing and shipping for direct mail marketing
• Online Syndication : Ensure listing information is accurately syndicated across platforms such as Zillow, Redfin, Realtor.com, etc.
• Brand Management : Maintain a consistent brand presence across all social media platforms and marketing collaterals
• Project Support: Assist with ongoing marketing initiatives including lead generation funnels, landing pages, and listing promotions
On-Site Support :
• Install and remove lockboxes and yard signs at listings, do property walkthroughs
• Assist with inspections , appraisals , and other property appointments
• Coordinate and deliver client gifts • Manage and restock office supplies as needed
Qualifications:
• 1–3 years of experience in real estate administration, marketing, or data entry
• Familiar with MLS platforms, Canva, Google Workspace, and social media tools
• Familiar with email marketing platforms (e.g. Mailchimp, Constant Contact, KVCore)
• High attention to detail and strong organizational skills
• Experience with print and digital marketing for real estate listings a plus
• Excellent written communication skills for content and listing entry
• Driver's license
• Experience in real estate or with a real estate team is highly preferred
About Company:
Who are we?
We are Opal Homes. We take pride in building relationships because our clients are precious. Our mission is to create the very best real estate experience for all individuals we interact and collaborate with. Real estate is more than just a platform for selling but rather an opportunity to make positive connections and create a lasting impact on people’s lives through service. Our team is vested in our clients’ selling, buying, and investing experiences. Each team member plays an integral role in delivering a five-star real estate experience working collaboratively to ensure our clients receive superb service and optimal results. Our commitment to excellence is rooted in our shared values on the foundation of living in gratitude to build lives worth living, careers worth having, businesses worth owning, experiences worth giving, and legacies worth leaving.
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